Welcome to The Curated Catalogue, founded by Iris, with a mission to provide carefully selected items and brands tailored to complement your classic and timeless style while guiding you towards a more eco-friendly, sustainable, and conscious approach to fashion. ‘More’ sustainable, eco-friendly, and conscious, as no piece of clothing is without some impact. You are encouraged to make the most of what you already own, maximising the lifespan of your garments and reducing overall consumption.

Iris believes in a future where fashion is enjoyed without harming the planet, people, or animals. This platform aims to play a role in transforming the fashion industry into one that cultivates land with care, embraces waste-free circular practices, ensures fairness for all workers, prioritises animal welfare, and invests in restoring ecosystems.

The Curated Catalogue offers an overview of more sustainable fashion brands across various clothing categories and price ranges. Practical information is available to help you make informed choices, from identifying more sustainable fashion brands to recognising eco-friendly materials and understanding what to look for when shopping.

Additionally, there is inspiration for creating multiple looks with a few key items, maximising the potential of your existing wardrobe. The focus on versatile, neutral, and timeless pieces helps you achieve efficient, functional wardrobe planning.

The Curated Catalogue is here to support your journey towards a wardrobe that reflects your values, ensuring you find items you will love and wear for years.